Residents driving past the old Peeble’s store this week may have done a double take as they saw a sign that reads “Goody’s.”

But, its new owners assure residents their vision isn’t blurred. Goody’s is back and has hopes to make Troy a permanent home once again.

For Troy residents, Goody’s was a store located in the Southland Village Shopping Center that closed in 2009, unlike where it is now housed on U.S. Highway 231 in place of Peebles.

“The demand for Goody’s was so high, and since we own the name we decided to rebrand,” said Goody’s Store Manager Dana LaRusso.

“There were a lot of people who just didn’t know what the name Peeble’s was.”

Stage Stores, which owns Peebles, purchased Goody’s name and merchandise when Goody’s went out of business last year. So, the transition was quite simple.

LaRusso said Peebles has rebranded in several location since the purchase of Goody’s, mostly in smaller towns.

“You won’t find us in a big city. We cater to the smaller towns,” she said.

LaRusso said while the name and merchandise Goody’s has traditionally carried is the same, the business will be different than its been remembered.

“We like to think we are a new, improved Goody’s,” she said.

“We have a very professional staff that’s very helpful to my customers. We are going to carry more products than what I believe have been here in the past.”

The store opened its doors in Troy last Thursday to a crowd that gathered outside the door for nearly an hour before opening.

“We’ve had a lot of positive response from the whole rebranding and opening as Goody’s,” LaRusso said.

LaRusso said what won’t change much from the well-known Goody’s of old is the pricing.

“I think we are very comprable to the old Goody’s prices. We have weekly sales, and those who have Goody’s cards will always have additional discounts they receive by mail,” LaRusso said.

“I think you’ll find it’s very, very affordable.”