Perspective students and parents of Troy University Sorrell College of Business will have a chance to participate in a social with the school next month.

The event is among many of the SCOB’s efforts to create awareness for their G.E.E.K.S Week campaign.

According Judson Edwards, dean of the SCOB, the school is going through a new business school accreditation process.

The goal of the campaign is to make students aware of the strategic initiative of the college. This is one of the key standards required for SCOB to be recognized.

The accreditation is from the Association to Advance Collegiate Schools of Business, a prestigious organization for business schools worldwide. Less than 5 percent of the world’s business programs have earned AACSB accreditation.

“We want to create a program to help students really understand who they are and what type of skills they are equipped with when they graduate,” Edwards said. “We make sure we are teaching them traits that will help them succeed.”

Edwards said there were 13 standards the schools have to meet including components such as faculty qualification and curriculum content.

G.E.E.K.S stands for globally aware, engaged in business community, ethical, knowledgeable and successful, which are elements the school’s strategic planning decisions are based on.

“These elements are the bedrock of what we teach at the school,” Edward said.

Although the campaign has been one year in the making, Edwards said other efforts need to be made to reach their goal.

“We will become a member of AACSB when we align with all their standards,” he said. “It may take us one to two more years, but this is an important process.”

Entertainment for the social will feature The Park Band, which will perform from 6 p.m. to 9 p.m. There will be several other activities including contests and drawings for attendees.

G.E.E.K.S Week will be from April 6 to 9.

During the week, Edwards will visit other Troy campuses in the state of Alabama.

“This is something that will be universal for us,” he said. “There will be some sort of social reception at other campuses at our international locations.”

According to Edwards, the week-long campaign was the best way to celebrate the establishment of the program.

“We would like to make this an annual event not only to create an atmosphere for celebration, but also to recognize student success in different aspect such as internship, study abroad or involvement in the business community,” he said.

Edward said the ultimate goal of SCOB is to serve the students.

“If our students are successful, we are doing our job,” he said. “The accreditation means that this organization recognizes we are educating our students well. In the end, we want to add value to the university so that your degrees worth more.”