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Moseley Industrial Supply and ACE: Lawrence Paint and Hardware has introduced its new company mascot, Larry the Lion.

Owner JB Roberts said that Larry the Lion “embodies the values of strength, unity and care that define the local (Troy) community and its local businesses.” Roberts wanted a symbol that the Troy community would associate with Moseley Industrial and Lawrence Hardware.

“I felt like we needed an icon. Honestly, just praying on it, I thought we needed something that the community could associate with my businesses and stores,” Roberts said. “We wanted a symbol in the community that was kid friendly and family friendly and something more than just signage when we’re in a parade. I think people will remember (Larry) more than just a sign.”

Moseley Industrial and Lawrence Hardware chose a lion because of its symbolism. Throughout history, lions have been associated with courage and strength, and have strong connections with religion.

“Larry the Lion isn’t just a mascot, he’s a reminder of how God works through local enterprises to uplift our neighborhoods,” Roberts said. “With his playful sprit and welcoming presence, Larry invites everyone to participate in the Kingdom-Minded mission of Moseley Industrial Supply and Lawrence Paint and Hardware. In the Bible, Jesus is referred to as the Lion of the Tribe of Judah, symbolizing His power and authority. Just like lions that care for their pride, our businesses are dedicated to nurturing the community, ensuring that every member thrives as part of our family.”

Larry the Lion will make his grand debut at the Troy Annual Christmas Parade on Monday, Dec. 2.